It started at 9pm as Ricky Gervais begun a Twitter Q&A with the fans, where Ricky prompted fans to ask him questions about the new series with hashtag #Derek. In no time at all, #Derek was trending and it continued up until the start of the episode at 10pm.
|Ricky Gervais begins his Twitter Q&A at 9pm|
And then things got even better.
Due to some genius, innovative scripting, Ricky incorporated the character's official twitter handle into the show @MrDerekNoakes and as Derek asked Vicky to tweet out "#dereksays Be nice to animals", the show's creator did exactly that - in real time - as the line was read out on the TV, gaining a massive 7,500 retweets and counting!
|Ricky tweeted this from @MrDerekNoakes in real time|
Within seconds #DerekSays was the top UK Twitter trend, and this, supported by quote/meme-style picture tweets from @DerekTVShow, led to not one, but six Twitter trends from the show breaking into the Top 10, namely #DerekSays, #BeNiceToAnimals, Duran Duran, Special Brew, Karl Pilkington and Ricky Gervais.
|6 trends out of 10 - all trending together on Twitter|
By the time the show ended, all six were trending together and three of them continued to trend for another hour as the repeat show on Channel 4+1 came and went.
|Derek meme tweeted out in real time during the show (via @DerekTVShow)|
At 10.30pm, as the credits rolled, Ricky Gervais also released exclusive unseen footage on his Facebook page of Dougie pondering whether or not he should continue to be a 'germ in a puddle' at Broad Hill Care Home, a video which amassed a staggering 500,000 views in just 30 minutes.
This morning, the social TV analytics company, Second Sync, released their daily Twitter leaderboard and unsurprisingly, Derek was the most tweeted-about TV show on Wednesday, April 23rd - and by a huge margin.
|Social TV leaderboard (via Second Sync)|
With a peak number of tweets per minute of 3,105, and a total of 31,284 tweets during the show, Derek Productions, Channel 4 and Ricky Gervais took over social media last night and we expect it to continue building momentum in the coming weeks!